Resume



2019 - Present

Solutions Architect, Wake Forest, NC 2019-Present
Team Leader
Account Owner


2013 – 2019

Ecommerce Manager, Apex, NC 2017-2019
Internet Marketing Manager, Apex, NC 2013-2017
Business Manager, TheLubricantStore.com ($3M run rate), Apex, NC 2013-Present

Develop TheLubricantStore.com, a subsidiary ecommerce company, driving an excellent customer experience that has earned a 5 star rating, and delivering business results above expectations. Lead development of strategy and implementation across all channels including website development, Search Engine Marketing (PPC and SEO), content, email, and product strategy and implementation. This role includes P&L responsibilities as well. Play a central role in defining PetroChoice’s short- and long-term digital marketing strategies and programs focused on attracting new business, and retaining and expanding current client relationships, as well as developing an online-centric communication channel.

  • Grew TheLubricantStore.com monthly revenue over 31x in 5 years using analytical metrics to inform a growth plan. 
  • Secured over $300k investment from the parent company for TheLubricantStore.com to hire staff, redesign website, create content and increase advertising. 
  • Improved PetroChoice’s online ordering, reporting, and payment portal, resulting in increased customer engagement and lower operating costs to the company.


 2011–2013 

Internet Marketing Co-Manager ($24M sales/year), Raleigh, NC 2012–2013
Internet Marketing Analyst/SEO, Raleigh, NC 2011–2012


  • Grew monthly traffic by 55% YOY while reducing ad spend by 10%. 
  • Facilitated business growth through managing and hiring new team members to work on strategic initiatives. 
  • Grew inbound calls via a number of different websites and channels.